Marketing Liverpool has launched a new national campaign to highlight Liverpool City Region’s impressive events programme for the upcoming autumn and winter months.
Running throughout October and November, ‘The Autumn/Winter Collection’ will bring together and showcase the top events taking place in the city region. The campaign aims to encourage visitors not just to visit for the day, but extend their stay to experience as much as they can alongside the rest of the city region’s offerings.
The campaign was launched on outdoor screens at London Euston Station and Manchester Piccadilly Station and accompanies digital outdoor advertising, a paid social media campaign and a suite of graphics targeting these cities alongside Birmingham and Leeds. All the information on the events can be found on Visit Liverpool’s website.
Highlights from The Autumn/ Winter Collection include River of Light, a free-to-visit outdoor illuminated gallery along the city’s waterfront, the Turner Prize, and the Rugby League World Cup which will bring games to St Helens’ Totally Wicked Stadium.
Chris Brown, director of Marketing Liverpool said: “We’re very fortunate to have so many huge events taking place at the same time in the city during this period. By bringing the top events together for this national campaign we’re able to really show off just how innovative, vibrant and exciting we are as a destination for arts, culture and sport.”