Pontefract-based MAOAM Sweets has teamed up with children’s presenters, Dick and Dom to create an online “hub of mischief.”
The aim is to encourage parents and children to take part in challenges, during the lockdown.
The weekly missions are devised by the brand’s mascot, Max, and then tested out by Dick and Dom. Families, celebrities and influencers are then encouraged to share their own videos of the challenges.
‘‘MAOAM Hub of Mischief is a fun way for families to interact with MAOAM and get to know our quirky, playful and mischievous personality,” explained Dominica Rennard, Marketing Manager at MAOAM.
“This is of course endorsed by our very own Mischief Maker Max – the little green guy you see on MAOAM sweet wrappers’’.
Intermarketing was appointed as the brand’s lead agency in January.
