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Manchester’s Discerning Digital acquires Bristol technical innovation firm

Discerning Digital

Manchester digital transformation consultancy Discerning Digital has bought addlow4, a technical innovation agency with previous clients included TeamRock, BT and Global Radio. 

The acquisition, formalised last month, marks a year of growth for Discerning Digital, one of the UK’s first practical digital transformation consultancies. Discerning Digital helps businesses advance their digital maturity for growth and impact with digital transformation tools, products and services.

Bristol-based addlow4 conceptualises and builds creative technology solutions to help businesses innovate. Discerning Digital’s technical arm will now be led by Phill Clark, the founder of addlow4. 

Discerning Digital MD Richard Lucas said: “This move sees us consolidate our technical offering and bring technical vision and leading integrations and products to our clients, helping break them new markets and reach new customers.

“We have worked with addlow4 on some of our most complex projects, including an integration piece for the Royal College of Physicians and some exciting digital product development for Golden Charter, the UK’s leading funeral plan provider.

“With our growing team and our technical credentials in place, we are truly excited about how we can help our clients practically transform their organisations.”

Clark added: “Joining Discerning Digital makes perfect sense as our business goals are so closely aligned, and I’m looking forward to the challenge of being able solve some of our clients’ most pressing problems using technical innovation.”

Discerning Digital has trebled in size since 2014, with most recent hires including Kelly Burgess as project manager and Oliver Hughes as infrastructure expert, joining from UKFast.


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