Manchester-based advertising and video production agency Koala has created a new national TV ad for self-tanning brand St. Moriz.
The agency devised the concept and creative for a 30-second advert for the brand’s new campaign, called Pass It On.
The campaign is being broadcast on Channel 4 and E4, which includes slots during Gogglebox and Hollyoaks, supported with out-of-home advertising across the UK until the end of June.
James Rees, Koala’s Creative Director said: “St. Moriz showed a lot of faith in us as an agency. From running with the concept in our early meetings to production on set, they let our creatives be creative and gave us the freedom to do our best work.
“They have trust in us as people and enable us to develop the best output for their brand. They’re a model client in that respect.”
Fiona Lazenby, Commercial Director at St. Moriz added: “Pass It On perfectly encapsulates our heritage and our present positioning. Koala have done an amazing job to bring the concept to life. Everything from the narrative running through the ad to the casting decisions embodies our fun, feel good messaging as well as the inclusivity of our product.”