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Propaganda goes wild with new TV advert for Tiger Sheds


Brand consultancy Propaganda, along with Manchester-based Chief Productions and Flipbook, has launched a new TV ad campaign for a leading ecommerce shed brand.

Woodlands Home & Garden Group appointed the Leeds-based agency to develop a national campaign unveiling a new look for Tiger Sheds, which are live now on ITV and the ITV Hub.

The adverts will run until June 2022 and encapsulates consumers’ need for more space at home and in the garden – featuring a normal family living and working and finding an outdoor building to meet their storage and office needs.

Created in collaboration with Chief and Flipbook, two separate adverts were created with 30- and 10-second versions of each, putting the busy family alongside face of the brand Eric the Tiger, brought to life using CGI.

Oliver Meech, Head of Copy at Propaganda, said:“We wanted to create a distinctive campaign for a category devoid of recognised brands. One that showcases the much-needed space that Tiger Sheds provide, reinforces their position as market leaders, and introduces their new tiger character, Eric.”

Ged Lees, MD of Woodlands, added: “We have a distinct message to offer consumers the choice they need – this is why we have invested significantly in printed brochures, digital marketing and not just one but two TV creatives, to make clear to consumers that Tiger has a building for whatever they require.”

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