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Manchester start-up targets $1bn valuation “within a year”


A Manchester company specialising in smart, tech-powered textiles says it’s aiming to become the city’s first $1bn startup – within a year.

Prevayl is about to launch a range of intelligent textiles, which it says are a global first, because they incorporate Graphene into the material. Tracking 7 bio-signals, the technology featured in the wearables is designed to “enhance lives and make the world a healthier, safer and smarter place.”

The firm has employed the services of Jam_ to create a strong brand presence and showcase its offering.

“Prevayl’s core values and ambitious business strategy required a strong, stylish and meaningful brand presence that will showcase our global innovation and mission to make the world a better place, for years to come,” said Adam Crofts, CEO of Prevayl.

“The team at Jam_ delivered a hugely successful project in a tight time frame, and we are confident that the sleek yet impactful branding will help to propel us towards becoming Manchester’s first unicorn tech startup within a year of trading.”

As well as creating its identity, branding and brand messaging, Jam_ was also behind the new website. Production company, Anattic produced the brand video.

“We’re delighted to be working with Prevayl. We aim to inspire meaningful action in our work, and working alongside a brand that is set to have such a positive impact was a great fit for us. We imprinted the impactful messaging into the core of the brand, and we feel that our team really captured the life-changing and powerful ethos of the company’s mission,” added Dave Gee, Co-founder and Creative Director at Jam_.

“Whilst we had a short turnaround time on the project, the team put everything they had into it, conducting a week long design sprint which delivered a strong and future-proof brand that will be around for years to come.”

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