Integrated communications agency Jam_ has been appointed by iconic restaurant group Hard Rock Cafe to handle the PR for its Manchester venue, following a three-way pitch process.
Jam_ will be responsible for building region-wide consumer awareness for The Printworks-based venue, as well as driving footfall during key periods and events throughout the year.
Jam_ will run all press office activity for Hard Rock Cafe Manchester including content creation, event support and influencer engagement.
The agency’s Managing Director, Jaime Gee, said: “We’re delighted to have been appointed to work with such an iconic global brand. Working with The Printworks means that we already had a great understanding of Hard Rock Cafe’s brand values – this opportunity allows us to really focus on everything the brand has to offer and deliver a solid strategy that we hope exceeds their business objectives.”
Heidi Dentzer, European Sales and Marketing Manager at Hard Rock Cafe, added: “Not only were we pleased with their existing understanding of our business but the level of creativity and passion Jam_ showcased during the pitch process really impressed us. We’re excited to have them on board as an extension of our current team, and to build on an already great relationship.”
Jam_’s clients include Argos Pet Insurance, MakeUrMove, The Furniture Recycling Group, The Printworks and Sync.