Manchester social-first creative and creator agency, NewGen, has signed xQc, one of the world’s biggest streamers, for social publishing services to bring his content to new platforms and audiences.
xQc, real name Félix Lengyel, has over 12.2 million followers on Twitch. His content initially stemmed from Blizzard’s multiplayer first-person shooter Overwatch, but it has since expanded into more areas too. In December 2019, Lengyel emerged as Twitch’s most watched streamer, accumulating nearly eight million hours of watch time. Overall that year, he ranked as the sixth-most watched streamer of the year, accumulating nearly 54 million hours of watch time, with over 14% coming from December alone.
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In October 2021, a leak exposed the earnings of top Twitch streamers, including Lengyel. The leak revealed that he was the platform’s highest-paid individual streamer, earning over $8 million since 2019. While the accuracy of the leak was questioned, Lengyel confirmed that his reported earnings were correct. Lengyel maintained his position as the most-watched streamer on Twitch in 2021, accumulating 274 million hours watched, and again in 2022. In June 2023, Lengyel signed a deal with the streaming platform Kick. The deal was valued at $70 million over two years, and established a non-exclusive partnership between Lengyel and Kick. He finished 2023 as Twitch’s fourth-most watched streamer with a total of 89 million hours watched on the platform, and in October 2024, Forbes ranked the influencer 28th in their Top Creators 2024 list.
Working in partnership with Evolved Agency, NewGen was selected for the latest partnership due to its problem-solving approaches for common industry hurdles, demonstrating honesty, transparency and authority alongside in-depth platform knowledge and a data-led approach.
NewGen’s remit will focus on syndicating content from xQc’s original streams and YouTube output. The partnership aims to grow audiences across new platforms, unlock additional revenue streams and put his content in front of new viewers.
Mike Craddock, CEO & co-founder of NewGen said: “We’re thrilled to be working with xQc, the world’s biggest streamer, to scale his well-loved content to new heights. Starting the year with a signing of this calibre marks a huge milestone for our creator arm of the business, setting the tone nicely for 2026.”
NewGen, formerly Kairos Media, is a social-first creative and creator agency that stands at the forefront of culture, creators and community. “On a mission to challenge outdated advertising methodologies, and present a new way of doing things,” it seeks to “revolutionise social connections, making advertising more relevant, engaging, fun, and effective.”
