Bravissimo has recruited a Manchester PR agency to handle its press and communications.
Label PR will also unveil the brand’s new celebrity partnership for 2022.
“As a business made up of 94% women, we’re excited to work with an all-female agency,” said Julie Austin, Bravissimo Marketing and Digital Director.
“Almina, Jessica and the team at Label PR will become an extension of Bravissimo’s in-house team, working together to achieve success that drives brand awareness of more than the Bravissimo name but also sharing and celebrating our values and customers experiences to help uplift one another. As a business we’re incredibly excited to begin and make 2022 our best year yet.”
Label will work across all press and influencer communications, with a remit to “deliver the brand ethos of positivity, inclusivity and respect.”
“As an agency we’re looking forward to working with such a positive brand. The chemistry between our teams was clear from the outset and our work will focus on delivering this same high energy to all campaigns, which will always focus on great fit and helping women feel amazing,” added Almina Wilson, Label PR co-owner and Director.
The celebrity-fronted partnership will be announced in the next few weeks, and launch to customers over the summer.
