Manchester ecommerce agency Fluid Commerce has launched a new online store for a Heywood-based outdoor living brand as it goes for growth in this year’s peak holiday season.
Jonathan Brierley established Numa Style in January 2025 with the aim of becoming a leading player in the online garden furniture market, offering quality- and style-focused products.
To achieve this, he needed a modern ecommerce platform to showcase the company’s outdoor sofas, dining sets, fire pits, and pergolas. He partnered with Fluid Commerce on the project in January 2026, and the new site is now live and showing good growth, with initial data showing sales revenue grew by 23 per cent month-on-month in May.
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Jonathan said: “Fluid Commerce has delivered a site that perfectly balances design and performance. The site looks exceptional, but more importantly, it provides a seamless experience for our customers and gives us the confidence to scale the brand. The team has been highly collaborative throughout and has created a solution that supports both our immediate goals and long-term growth.
“This year has already proved to be a strong one for Numa and I am incredibly excited to see how the new site continues to perform during the summer months. As a relatively new and growing company, making this investment early in our journey was key for the brand as we really wanted to deliver an experience for our customers that conveyed our principles of quality and style.”
Adam Hindle, managing director of Fluid Commerce, added: “Working with Numa Style was about more than just delivering a new ecommerce site, it was about creating a platform that truly reflects the quality and ambition of their brand. By combining a bespoke, design-led user experience with the performance benefits of Magento Open Source and Hyvä, we have built a solution that not only looks fantastic but delivers commercially.
“The integration with Unleashed ERP ensures the platform is underpinned by strong operational foundations, giving the Numa team confidence. The result is a flexible, high-performance ecommerce experience that can grow with the brand.”
