Manchester animator and creative studio BWS has announced a new strategic partnership with US-based Clock Tower Innovation, formalising a relationship that has already seen the two businesses collaborate on a number of international projects.
The partnership brings together BWS’ film, animation and creative production expertise with Clock Tower Innovation’s strategic storytelling and corporate communications capability.
Operating across the UK and US, the collaboration has been designed to support brands, businesses and organisations looking for more joined-up creative, communications and production support, from early strategy and messaging through to content creation and delivery.
READ MORE: Production Park training centre lands new degree-awarding powers
The two businesses have already worked across projects for major global names including Citigroup, NatWest, Rabobank, Amazon Prime Video, Warner Bros and the BBC, alongside work spanning technology, financial services, television, start-ups and nonprofit organisations.
The partnership also brings together wider experience across screen, corporate and creative work. Simmy Kustanowitz, founder of Clock Tower Innovation, is Emmy-nominated, with TV credits including Impractical Jokers, Foul Play with Anthony Davis, Adam Ruins Everything, At Home with Amy Sedaris, The Last O.G. and Total Request Live.
For BWS, the partnership marks another step in the Manchester studio’s growth journey, following its expansion from animation into wider film, motion and design work.
Ben Wild, founder of BWS, said: “We realised we were increasingly delivering projects that naturally needed both businesses working side by side, so making the partnership official felt like the right next step.
“What makes this exciting is that clients now get access to the full capabilities of both teams from day one, from early strategy and storytelling through to production, creative delivery and execution.
“We’re already seeing growing demand from brands and organisations looking for something more agile, more collaborative and more human than the traditional agency model. Together, we can offer that at a much bigger scale.”
Clock Tower’s Kustanowitz added: “This partnership allows us to build something that simply would not have been possible on our own. Ben and the BWS team deliver exceptional creative work and bring a level of teamwork and execution that is genuinely rare.
“We have already quietly built successful work together across major corporate campaigns and productions, and this marks the next step in a relationship that has been working extremely well behind the scenes.
“At a time when many businesses are struggling to connect with people in meaningful ways, we believe there is a huge opportunity to deliver communications and storytelling that genuinely lands and drives impact.”
The partnership will initially continue operating across both brands while longer-term positioning and identity plans are developed.
Both businesses said the collaboration will support continued growth, wider international reach and expanded opportunities for artists, creatives and clients across multiple sectors.
