Blue Light Card, the discount service for the emergency services, teaching community, social care sector and armed forces has appointed a new PR agency.
Following a competitive pitch process, it’s turned to Smoking Gun to lead a year-long engagement campaign.
“Smoking Gun’s strategic framework to achieve business impact, alongside its astute knowledge of the turbulent media landscape and what it takes to cut through, convinced us they were our partner,” said Blue Light Card’s Chief Marketing Officer Neil Caldicott.
“The team demonstrated the ability and ambition to land meaningful coverage beyond a traditional approach to keep the brand continually top of mind for maximum impact.”
Smoking Gun will handle media relations to “transform awareness into action” among the card’s 5.7m members, who have access to discounts from more than 15k partners brands.
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It will focus on driving everyday use, greater visibility and “meaningful member connections” through both B2B and B2C PR.
“Blue Light Card’s challenge is just as much about memorability as it is visibility. We will focus on emotional storytelling, making members the heroes and creating a sense of shared pride, while championing the absolute ease and simplicity of the service,” added Rick Guttridge, founder and CEO of Smoking Gun.
