Manchester-based agency Cairn has been appointed to a ‘six-figure’ project to launch new technology for Sensio Lighting.
The agency was approached directly for the opportunity, thanks to the team’s knowledge and experience within the Kitchens, Bedrooms and Bathrooms (KBB) sector and the project aims to “set the gold standard” for how the company will launch future products into the UK market.
Sensio is a KBB lighting specialist that launched its new Lumino lithium-ion powered illuminated mirror range in 2024. The patented technology is a significant advancement as it’s better for the environment, doesn’t require mains connection and can be retrofitted into any bathroom.
Karl Hallam, head of marketing at Sensio said: “We reached out to Cairn after receiving an industry recommendation and were immediately impressed with their market knowledge, fresh ideas and their full-service offering. They have supported us through every stage of the launch; from a big campaign idea, to messaging, visual assets, sales tools and video production.
“We couldn’t be happier with the work Cairn has delivered and the team has absolutely nailed the brief. They have created a blueprint for how we will be running our future marketing campaigns in the UK.”
Cairn has a strong pedigree in the sector, with a client portfolio including Kutchenhaus, Blum, Whirlpool and nobilia.
Will English, Cairn’s co-founder and managing director said: “It’s a real testament to our industry experience to be approached by a progressive brand like Sensio. It’s rare to work on a campaign for a genuinely new, ground-breaking technology.
It’s allowed us to flex our creative muscles and build a multi-channel campaign which is already delivering results.”
