American charity, The Hotel for Homeless Dogs, has commissioned Manchester social media agency, Social Republic, as it pushes for growth to expand facilities by raising $1.5m.
Social Republic will develop a bespoke social media strategy and look to improve engagement with new and existing audiences across TikTok, Instagram, Facebook and Pinterest.
The Hotel For Homeless Dogs is a humane centre based in Rhode Island, USA, saving dogs and cats from high-kill shelters, whilst changing the perception of animal welfare to one of positivity and beauty. By creating a luxury environment for the animals, the hotel is changing the view of animal standards, as well as creating a friendly and welcoming community for volunteers. The hotel aims to rehome animals into positive and loving home environments, whilst providing an experience that looks and feels beautiful for everyone involved.
Completely reliant on donations, the hotel is looking to raise the funds in order to move into a new facility that will increase the number of animals they can save and re-home.
Susan Joseph, executive director at Hotel For Homeless Dogs said: “Our priority is a fundraising campaign that will allow us to develop a new home for dogs and cats across the United States. Improving the state of animal welfare is a challenge, but with the help of Social Republic and their innovative social media ideas, together we can turn it into a reality.”
Social Republic CEO Rob Illidge added: “Our partnership with the Hotel For Homeless Dogs represents a game-changing moment for animal welfare in the United States. We will be utilising this opportunity to develop a unique fundraising strategy whilst increasing the quality and quantity of social media content. As a team of animal lovers and creators of purpose-led campaigns, we can’t wait to get started.”
Social Republic has established itself as a leading agency for non-profit organisations, having worked with the NHS, British Red Cross, Melanoma UK as well as Gina Bachauer International Piano Foundation in the United States.
