McCann Manchester is behind the tenth anniversary campaign for CrossCountry.
The train operator is launching a flash sale, which will be promoted through a radio partnership with Global Radio – across its Capital and Heart FM brands, as well as using digital out of home, on-train experiential, social media, PR and shopping centre activations.
“Creating a high profile event to celebrate CrossCountry’s birthday felt like a way to generate awareness and sales at the same time. This campaign gives us the chance to remind train travellers of the great service CrossCountry offer and reward them with some fantastic offers,” stated Richard Aldiss, managing director at McCann Manchester.
The media and planning was through PhD.
