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PHD expands Arriva account after CrossCountry win


Bus and train group Arriva has moved the media account for its Grand Central route from Yorkshire to London to PHD.

It’s also retained the agency, part of the Omnicom Media Group, for its CrossCountry account. Both accounts will be run from PHD’s Manchester office.

PHD won the Grand Central account in a three-way pitch including Carat Leeds, the incumbent which has held the CrossCountry business since 2009.

Louise Blyth, head of marketing at CrossCountry and commercial director at Grand Central, said: “The PHD team in Manchester has an excellent track record in delivering business results for the CrossCountry brand and we are delighted to be able to extend the relationship to include Grand Central.

“I’m sure the PHD team’s passion for our business will see us deliver even greater success together in the future.”

Dani Briers, managing director of PHD in Manchester, added: “We are absolutely delighted to have maintained and indeed extended a very positive and long-standing working partnership.

“The collective teams have worked hard to leverage the latest media innovations to great effect on CrossCountry, and we look forward to optimising the performance of the Grand Central brand in the future, ultimately helping to deliver business growth.”

PHD’s Manchester office also works with Manchester City Football Club, AG Barr and New Balance. 

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