Magnet Kitchens has appointed Yorkshire-based SHARP as its new lead agency, following a chemistry meeting that explored the brand’s ambitions and future direction.
The appointment marks a significant step for the kitchen specialist as it seeks to evolve its brand strategy and return to TV advertising after several years.
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Scott Ward, head of marketing at Magnet, said the team was keen to work with a Northern agency that could bring “unique and bold insights, clear strategies, and effective creativity” to the next chapter of the brand’s story.
“As we move into an ambitious phase at Magnet, it was quickly clear that SHARP can leverage their expertise to drive our brand message forward. We were keen to utilise their unique ‘Co-Create by SHARP’ approach to engage with our audience to ensure we deliver insight-rich creative for our brand and campaigns,” said Scott Ward, head of marketing at Magnet.
Richard Sharp, creative director and co-founder of SHARP, added: “This is an exciting time for Magnet, and we are delighted that we can partner with them to support their growth plans. Magnet is a household name, established over 100 years ago with a brilliant reputation for quality and design, and we are really looking forward to developing a powerful brand with them.”
