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Luxury watch brand Christopher Ward lands Everton Women shirt sponsorship deal

Everton Football Club has announced an expansion of its partnership with Christopher Ward which will see the British watch brand appear on the back of matchday shirts for the women’s team.  

Christopher Ward, who agreed a multi-year contract to become Everton’s first Official Global Timing Partner in June 2022, will also have the opportunity to create new and exciting money-can’t-buy experiences for Everton Women supporters as part of the deal.  

Unlike the Premier League, Barclays Women’s Super League (BWSL) rules permit clubs to carry partner logos on the back of shirts, in addition to having front-of-shirt and sleeve partners.

Christopher Ward will make their BWSL debut at Everton Women’s home opener against Brighton and Hove Albion on Sunday October 1, a match that kicks off at 1pm BST.

Kate Peregrine, marketing director at Christopher Ward, said: “We are thrilled to continue to build on our partnership with Everton. We were passionate about wanting to support both the men’s and women’s games – accessibility and inclusivity have been core to our model and our brand from the very beginning.

“It’s brilliant to see the women’s game getting the support it rightly deserves off the back of England’s success, and how that has led to a growth in what is an incredibly competitive and absorbing Women’s Super League.

“We are proud the name of Christopher Ward will be appearing on Everton Women’s shirts, and we can’t wait for the new season to begin.” 

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “In addition to proactively looking for new partners to add to our portfolio, we are always working hard to develop the valued partnerships we already have – for the benefit of the partner, the club and, of course, our fans. This enhanced agreement is testament to the relationship between the club and Christopher Ward and I’d like to thank everyone who has been involved in this partnership to date for their hard work and creativity to make it a success.”

Christopher Ward turned the traditional watch model on its head in 2005 by becoming the world’s first online-only premium watch brand offering hand-crafted, Swiss-made mechanical watches at previously unheard-of prices. It currently has customers in more than 100 countries across the globe.

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