US adult webcam site Stripchat claims to have launched an audacious bid for naming rights for the new Everton stadium.
Stripchat contacted Prolific North by email and said: “With news that Everton is seeking naming rights for its new $566 million stadium, Stripchat is officially extending a 10-year, $20 million-per-year offer to have the stadium named the Stripchat Sustainability Stadium.”
Max Bennett, Stripchat’s VP of New Media, added: “Stripchat has officially extended our offer to Everton to be the official naming partner for the club’s new stadium. If our bid were to be accepted, we would make a concerted effort to make ‘Stripchat Sustainability Stadium’ the most progressive, responsible, and sustainable stadium in the world.”
As a part of the agreement, Stripchat says it would ensure the stadium limits carbon output and is used to host philanthropic events of importance to the company. These events would include – but won’t be limited to – sexual health events during “No Nut November,” and support events for veterans during PTSD Awareness Month in June.
Prolific North contacted Everton, and a spokesman confirmed that no official approach has so far been received. In the absence of an actual offer, the club declined to make an official comment on whether it would consider Stripchat as stadium sponsor, describing it hypothetically as “unlikely.”
It’s not the first time Stripchat, an “inclusive adult entertainment webcam company” that says it receives 600 million views on average each month, has made the headlines for its sporting ambitions.
In July this year it claimed it had bid $20m to become the New York Yankees’ patch sponsor, having previously failed in 2020 to become the name sponsor of New Orleans Saints’ Superdome in a $15m deal, following the expiry of Mercedes’ naming contract.
In 2021 it claimed to have approached Inter Milan over a $20m shirt sponsorship deal, and also said it had sought to agree a streaming deal with Barcelona in exchange for $10m to help it keep Lionel Messi at the club in the same year.
A deal would also not represent the first time Everton had dealt with some colourful sponsors. The club cut ties with USM, MegaFon and Yota earlier this year after the owner of USM and its affiliated companies, Alisher Usmanov, was sanctioned and had his assets frozen by the European Union following Russia’s invasion of Ukraine. Usmanov was named as an oligarch with links to Russian president Vladimir Putin. It was this chain of events that led to the stadium naming rights now being available – USM had originally held an exclusive option on the deal.