Lucre in Leeds has won an “extensive pitch process” to become the UK agency for Kettle Food’s popcorn brand, Metcalfe’s.
It will handle public relations across the portfolio, spanning both digital and traditional media.
“Lucre’s love of food oozed from the first meeting and their ethos mirrors our own to make for a perfect partnership,” explained Kizzy Beckett, Senior Brand Manager, Kettle Brand.
“It is an exciting time right now for Kettle Foods with huge investment taking place in our products, factory and people, so The Lucre Group will be a vital partner in helping us to effectively share that via both traditional press and digitally.”
The first campaigns for the brand are due to go live later this year and they’ll be targeted at both trade and consumers.
“Kettle Chips is a household name and being part of the team, which helps spread the word even further will be a real pleasure. Similarly, being able to work with Metcalfe’s which leads in the fast-growing formats of popcorn, ricecakes and corn chips, will be a true joy for the team,” added Tamarind Wilson, Lucre co-founder and Director.