Liverpool targets Mancunians and Londoners with “ScouseStyle”

A new campaign to encourage people young entrepreneurs to move to Liverpool has been launched this week.

Funded by Liverpool Business Improvement District (BID), it’s running in Manchester and London, to showcase the historic commercial area of the city to investors and young executives.

“It’s vital that this is the location where we can showcase the office space that combines the rich heritage and architecture of the city, alongside modern and flexible workspaces,” explained Bill Addy, CEO of Liverpool Business Improvement District.

“Alongside that built infrastructure, we know that Liverpool has a powerful pull to young people. The city is buzzing and its culture and hospitality is a major draw. Our message to young people who want to build a life in a city that is beautiful, interconnected and brimming with opportunity is ‘look to Liverpool.'” 

READ MORE – Powering Liverpool City Region’s growing creative economy

The creative showcases the economic and lifestyle benefits of the area. 

Separately a new website has gone live, showcasing the investment opportunities and schemes like Royal Liver Building, Martin’s Bank Building and Avenue HQ.

It also promotes the cost of office space compared to Manchester and London.

The news comes as Steve Rotheram, the mayor of Liverpool City Region, announced a new £2bn investment fund at MIPIM 2026. This is to bring new and existing public funding into one pot, with the goal of accelerating regeneration and attracting billions in institutional investment.

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