Liverpool FC has signed a new global partnership with global tech company, Trimble.
The company specialises in connecting physical and digital worlds and the deal will see Liverpool use its Trimble SketchUp software to reimagine the Liverpool FC Academy, with the creation of of a full-sized indoor pitch, outdoor pitch and stands, plus a revamp of its medical and sports science functions.
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy,” said Ben Latty, Chief Commercial Officer at LFC.
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“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”
The brand will also feature across Anfield and LFC’s digital platforms – which have more than 215m followers on social channels, 12m subscribers on YouTube, and a cumulative TV audience of 583m during the 24/25 season.
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach. LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous
improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance,” said Rob Painter, President and CEO of Trimble, added:
