Brooks has completed a competitive pitch process for its pan-European media account.
Leeds-based All Response Media got down to a final 4-agency shoot-out to win the brief, which covers all digital and offline media.
“We are confident that our partnership with ARM will be a key enabler of our next phase of growth at Brooks, and we are looking forward to working with their talented team,” explained Brooks Director of Marketing EMEA Jim Miles.
Brooks Running is a subsidiary of Seattle-based Berkshire Hathaway Inc and sells its performance products in more than 50 countries.
“We are incredibly excited and privileged to be working with Brooks who have challenged us with a pragmatic but evolutionary performance first remit in this hugely competitive landscape,” added All Response Media’s Colin Gillespie.
“How we deliver sales will be as important as how and where we promote the brand and measure business outcomes. Our appointment reflects a unique opportunity to flex strategy against the category norm as the world learns to live with Covid, and what that means for our general physical and mental wellbeing. The vision we articulated represents a step change in their targeting, channel mix, qual and quant campaign measurement, and cross-channel attribution.”
All Response Media has offices in London, Leeds and Amsterdam.
