Protein Works has appointed a new agency to handle its digital and traditional PR.
The brand, which sells over 150m shakes in more than 100 different countries will be working with Leeds-based Boutique.
“Boutique’s expertise in merging traditional and digital PR, coupled with the team’s enthusiasm were key factors in us feeling they’re the right agency fit,” said Anna Sward, Global Head of Brand at Protein Works.
“After previously working with them on our sister company abnormal., it was a no brainer to take their understanding, knowledge and outstanding results on board again.”
Boutique’s role will be to bolster its position as a leading brand in the health, wellness and nutrition sectors. It will help launch new products, as well as working on creative, in depth and educational PR campaigns.
Its appointment follows a business-wide rebrand at the £25.6m turnover company, which has introduced a new brand name and logo, fresh packaging and new focus on “offering the best shakes on the planet.”
“Protein Works is changing the face of nutrition, health and wellness. The team is innovative and incredibly driven, and we’re so excited to be part of such a huge project. We boast extensive experience in the health and wellness industry, so we’re confident we can take their presence to a whole new level,” said Simon Bollon, Managing Director of Boutique.