Leeds digital agency Engage has been appointed by affordable luxury homeware retailer DUSK to deliver a year-long technical SEO and content consultancy programme, following a competitive pitch.
Founded in 2018, DUSK has rapidly become one of the UK’s leading online brands, known for high-quality bedding, furniture and home décor at accessible prices.
With products designed and sourced in-house, the retailer has built significant momentum in the growing home and interior ecommerce sector.
Under the new 12-month retainer, Engage will deliver a full technical SEO and indexation overhaul, a refreshed category and product content strategy, SEO-driven content briefs, competitor tracking and insight reporting.
The partnership will also make use of a bespoke SEO growth framework and automated dashboard to support ongoing performance tracking. Weekly check-ins, monthly reporting and quarterly business reviews will ensure the strategy continues to evolve with DUSK’s commercial priorities.
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Danielle Gough, head of ecommerce at DUSK said: “We’re excited to begin our partnership with Engage as we continue to strengthen DUSK’s SEO performance across technical, content and PR channels.
“Their expertise and collaborative approach will help us accelerate organic growth and unlock new opportunities across our digital ecosystem. This collaboration marks an important step in driving meaningful and sustained growth for DUSK.”
Engage was selected for its ability to blend technical depth with creative, data-led SEO strategy – an approach strengthened by its in-house teams spanning SEO, digital PR, development, project management and client services.
Amy Jowett, account director at Engage, added: “We’re absolutely thrilled to be partnering with DUSK. The brand growth and journey has been huge and the team is excited to bring together our technical expertise, creativity and data-led approach to support their next phase of growth.
“DUSK has huge ambition and a clear vision for the future – we’re looking forward to working closely with the team to deliver meaningful, long-term SEO performance.”
This latest win further expands Engage’s ecommerce and retail portfolio, which already includes brands such as MUJI and Harrison Spinks, and reflects growing demand for robust technical SEO support across the sector.
