HUB has added kitchen appliance retailer Cookology to its ever-growing client roster.
After an initial three-month trial period of managing Cookology’s SEO and online content, HUB has secured a retained contract to deliver SEO, Digital PR, content, paid social, paid search, organic social and print and brand work.
Progress has already been made to enhance Cookology’s brand image, with brand-new assets already in circulation. HUB captured new lifestyle photography and videography for 46 different Cookology products in its in-house studios over summer, ready for a roll-out across the different channels in Cookology’s marketing mix.
Cookology chose HUB because it wanted to maximise digital marketing opportunities and further emphasise the brand in a competitive direct-to-consumer market amidst fierce Chinese competition.
HUB believes its integrated approach will take Cookology from an online-only brand to a household name akin to the likes of Hotpoint, Beko and Samsung.
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Founded by Andrew Wright in 2009 in East London, the rapid growth of The Wright Buy led to the own-brand launch of Cookology in 2014, bringing its own appliance ranges to market. Specialising in tabletop appliances, Cookology has gone from strength to strength with plans afoot to open its first showroom in October this year. With major developments planned to grow its presence over the rest of 2025 and into 2026, Cookology’s mission remains the same – to continue to provide quality products at great value.
“We’ve grown into the UK’s #1 tabletop brand, and, from our very beginning, I’ve been keen to ensure that we still offer great quality product and value to our customers. HUB understood our challenges and are genuine experts in their field. We chose them because we wholeheartedly believe that they could deliver what we need to help the business grow and support our commercial goals,” said Wright. “We work in a competitive industry, but HUB understand how to cut through the noise. Their wealth and years of experience have already made an impact on us as a brand, gaining national press recognition almost immediately, alongside having our products recently featured in T3 magazine.”
Rob Shaw, CEO of HUB, added: “The experience of our team meant that we were confident we could truly support Cookology with their business goals. Our comprehensive integrated approach means that we are a true marketing partner and can deliver a best-in-class service to take Cookology to the next level.”
