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Lancaster studio rebrands childbirth charity


Lancaster brand consultancy, Two Stories, has created a new brand identity for childbirth injury charity, MASIC.

The agency also developed a new website and tone of voice for the country’s only charity supporting women with injuries from childbirth. 

“MASIC are passionate about supporting women and making their voices heard to break the stigma around childbirth injuries,” explained Bekkie Hull, Creative Director and co-founder of Two Stories.

“The charity came to us for consultancy on how they should develop a stronger digital and commercial presence and we have delivered an emotive, warm and supportive brand, featuring original hand drawn illustrations, that gives MASIC a compelling platform to advocate for women and change the lives of those injured during childbirth.”

Two Stories was briefed to help it create a “stronger digital and commercial presence” to reach a wider audience and engage healthcare professionals and partners to support the organisation.

The new website has moved away from being “overly medicalised” and instead focuses on being approachable and inclusive.

“Our work raises awareness of some very difficult issues around childbirth that aren’t widely discussed and need to be approached with sensitivity and empathy. Right from the start, Two Stories understood the need to balance these issues with a warm, inclusive, and appealing brand. We couldn’t have asked for a more creative and empathic approach to the brief,” added Jen Hall, MASIC Social Media and Website Co-ordinator.

“The website needed to act as a hub for women needing our support and Two Stories worked creatively and intuitively to deliver a visually appealing website that provides a lot of information in an interactive and user-friendly way. The team are a pleasure to work with and their enthusiasm and vision has delivered us a website that will now enable us to reach a much wider audience and meet our charity objectives going forward.”

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