Lancashire-based PR and social media agency Down at the Social (DATS) has been appointed by Bridgewater Home Care to deliver a fully integrated PR and social media strategy, supporting the care brand’s continued national growth and franchise expansion.
The partnership will see DATS work closely with the Bridgewater Home Care team to increase brand awareness across national, sector and local media, as well as strengthening its social presence to connect with prospective franchisees, industry professionals and families seeking high-quality, person-centred home care.
Bridgewater Home Care operates a growing network of franchises across the UK and has built a reputation for combining strong commercial performance with a genuinely people-first culture and tech-powered excellence in delivery. Recent award wins across multiple offices have highlighted the strength and scalability of the Bridgewater model, recognising growth, wellbeing, leadership and care quality across different regions.
The new PR and social strategy will focus on consistently telling those stories, showcasing franchise success, celebrating people across the network and positioning Bridgewater as a trusted expert voice within the care and franchising sectors.
DATS’ remit includes always-on PR activity, media relations, thought leadership and a joined-up social media strategy across LinkedIn, Instagram and Facebook. Activity will spotlight Bridgewater’s proven growth model, its investment in people and its use of smart technology to support franchise partners and frontline teams.
Phil Eckersley, founder of Bridgewater Home Care, said: “What really impressed us about Down at the Social was their joined-up approach to PR and social media. They don’t see them as separate channels, but as an integrated engine that brings our business to life. Their focus on creating the right content for the right platforms gives us the confidence to properly shout about what makes Bridgewater unique – from our people-first culture to the way we support our franchise partners to grow while delivering exceptional care.”
Daisy Whitehouse, managing director at Down at the Social, added: “Bridgewater Home Care is a business with a clear sense of purpose and a proven track record of growth. There is so much expertise and so many powerful stories within the network, and our role is to help bring those to the surface by combining PR and social media in a way that builds credibility, visibility and long-term impact.”
The campaign will blend strategic PR with content-led social media, using real stories from across the Bridgewater network to build trust, engagement and community online. A strong focus will be placed on positioning Bridgewater’s leadership team and franchisees as respected voices within the care sector, while reinforcing the standards and values that underpin the brand’s success.
