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Lacylou London win for Avant PR

Manchester-based fashion, beauty and lifestyle agency Avant PR has been appointed by luxury accessories brand Lacylou London.

Lacylou London has tasked the agency with handling its national media relations, promoting the brand’s range of premium, customizable handbags, with an initial focus on its soon-to-launch summer collection.

Founded on the belief that everyone deserves a handbag unique to their style and personality, Lacylou London allows customers to create their dream handbag by selecting from a range of charms, accessories and straps to pair with an elegant and stylish bag, to suit their needs as well as their individuality.

The summer collection – scheduled for launch in June – includes brand new phone bag and tote bag styles, as well as chic new grey and cream colour ways for its customer-loved multi bag and handbag styles, and an updated ‘second edition’ version of its LouLou handbag.

Avant’s campaign will centre around the personalisable element of Lacylou London’s range, which allows shoppers to invest in a premium leather handbag that is truly timeless, thanks to the option of mixing, matching and changing charms and straps.

The agency will work to communicate the versatility and individuality of the pieces, promoting a ‘wear it multiple ways’ ethos that lends itself to the current conversation around sustainability in fashion, and conscious shopping.

Ellen Kelly, founder and CEO of Avant PR, said: “We’re really excited to be working with Lacylou London; we love the unique idea of accessorizing a staple item that the brand offers, and the way it celebrates individuality and personal style. The brand’s core values of bespoke fashion, timeless wardrobe pieces and high quality craftsmanship really align with us as an agency, and we feel that press will really connect with the collection.”

The account win is the latest in a series of client appointments for Avant in 2024; including health supplement brand Feel Güd, skincare brand Skin Wrkout and iconic hair brand Nicky Clarke.

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