German kitchen brand, Kutchenhaus, has appointed a new lead agency as part of its retail expansion plans.
Manchester’s One Brand Magic has been brought in to lead on brand strategy, deliver multi-channel marketing activity and support the opening of new showrooms.
“Enhancing our marketing and supporting our new franchises over the next few years is crucial to our growth plans,” said Paul Lee, Head of Marketing at Kutchenhaus.
“One Brand Magic know the KBB world inside-out, so it made total sense to partner with them. Their strategic thinking and creativity is already bearing fruit and we’re looking forward to working with them to take the Kutchenhaus brand to the next level.”
The brand aims to increase its franchise network to more than 70 showrooms by the end of the year. To achieve this, One Brand Magic will redefine its brand positioning, as well as delivering campaigns and on-going communications across social, PR and digital.
“We’ve always admired Kutchenhaus, so it’s incredibly exciting to now be supporting the brand on its next stage of growth. The product and customer experience are totally unique so, strategically and creatively, we have a great opportunity to disrupt sector conventions,” added Will English, Client Services Director at One Brand Magic.
