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Sheffield agency launches first national campaign for German kitchen retailer


Sheffield agency Front has launched a first ever national brand campaign for Kutchenhaus, the German kitchen retailer.

The campaign, which will target consumers through lifestyle magazine advertising, will run for an initial three-month period. Leeds-based Boutique planned the media.

Joe Chetcuti, Front’s Managing Director, said: “Our objective is to create awareness and drive consideration for a brand that is high on quality but has never had a national campaign to support its ambitions. Our approach mirrors the quality, elegance and northern European design cues of the Kutchenhaus product.”
Sean Ford, at Kutchenhaus, added: “We’re delighted with Front’s creative strategy and the quality of the campaign. It will help us to be more competitive, attract additional customers and support our stores as pent-up demand is released in the coming months.”

Established in 2004, Front also works with the likes of Costcutter, Everbuild, Legoland Discovery Centre and Redrow.

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