From the Fields, the team behind Kendal Calling and the bluedot festival, has set up a new partnerships division.
It will be headed up by new Partnerships Director, Chris McCormick, who was previously the Commercial Director of StarLive and BluePeg – working with the Mercury Prize and Amazon Music.
The move will mean the Manchester agency will provide a fully integrated offering to brands and events.
“I’m absolutely thrilled to be joining From the Fields. I’ve worked with Andy, Ben and the team for over a decade as clients to my own businesses, and their creative and entrepreneurial spirit has always impressed me. Having the chance to join the dots of our combined skills and experience was an opportunity not to be missed,” said McCormick.
“I’ll be steering the partnership strategy for Kendal Calling and Bluedot as well as working with external clients. We will also be harnessing our creative, marketing and production expertise to deliver experiential and strategy for brands within music, entertainment and live events.”
Founded by Ben Robinson and Andy Smith, From The Fields has also announced a multi-year deal with the Co-op to bring its festival store to Kendal Calling from 2021.
Manchester Food and Drink Festival has also joined the agency’s event roster alongside clients including Bruntwood, United Utilities and Heineken.
“The addition of Chris to our team marks an exciting new era for From the Fields, allowing us to service a wider range of clients with a full complement of services from online and online sponsorship delivery, activations, curation, marketing and production,” added Managing Director, Ben Robinson.
“Now more than ever brands expect a joined-up approach and thanks to our portfolio of award-winning major events and our highly-respected team, From the Fields is now uniquely positioned to deliver incredible campaigns.”