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Kellogg’s confirms media and creative digital review


Kellogg’s has called a review of its media and creative digital services.

In a statement, it said that it had invited a number of “suitably qualified agencies” to participate in the process, but they wouldn’t be revealing which ones.

However, it did confirm to Prolific North that current incumbents Dentsu Aegis agencies, Carat, iProspect and Isobar had been invited to take part.

“It is Kellogg’s practice to regularly review all agency relationships and to hold a competitive pitch when committing to a retained agency,” read the statement.

“We have invited a number of suitably qualified agencies to participate in this process but we don’t reveal names as those agencies may wish for this to be kept confidential.  Our Director of Media and Digital, EMEA, Chris Nolan is managing the review with our internal procurement experts.”

The review has been called because the contracts with its current agencies end at the end of the year. The process relates to 2017.

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