Warrior Bar brand owner KBF Enterprises says it is on course to sell 30m units of its popular protein bar over the course of 2023, which it adds should see the company become a £36m business by the end of the year.
KBF last year saw sales climb 60 per cent to £23m and the latest predictions, which would see a Warrior Bar being bought every second, come as it prepares to add three Warrior CRUNCH flavours to Asda’s “Food to Go” section this month.
Warrior was recently named as the Asda’s biggest-selling protein bar and is currently stocked in over 500 ASDA stores nationwide. The new listing, which will be available in select ASDA stores across the UK, will include Warrior CRUNCH flavours Banoffee Pie, Peanut Butter Cup and White Chocolate Mocha and will “cater to the increasing demand for nutritious, convenient snacking options for health-conscious customers on the go.”
Kieran Fisher, Founder of KBF Enterprises and Warrior, said: “We‘re incredibly proud of the growth of the Warrior range within one of Europe’s most dynamic retailers. We know that there is a great deal of demand in these aisles for healthy snacks that are not only affordable but also taste good and we are certain that the Warrior CRUNCH bars will be a popular choice. Warrior CRUNCH bars are the ultimate in convenience food – there’s no better way to top up on protein and nutrients while on the move.”
