Seventy7 Group is delivering a fully integrated national campaign, including creative, social and paid media support to mark the 15th anniversary of Non-League Day and drive awareness, engagement and attendance across nearly 1,000 community-led football clubs.
The agency, based in Manchester and London, has partnered with Non-League Day (NLD) 2026, taking place on Saturday 28 March 2026, to deliver a nationwide campaign celebrating grassroots football and the communities that sustain it.
Marking the 15th edition of Non-League Day, this year’s campaign introduces the Best of Non-League Awards 2026. A new national initiative recognising the clubs, volunteers and supporters that make non-league football what it is.
As part of the collaboration, Seventy7 Group is providing a fully managed campaign pro-bono, including creative strategy, campaign assets, social media execution and paid advertising support to maximise reach and participation.
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Non-League Day is an annual event encouraging football fans to support their local non-league clubs during the international break. The day provides a platform for volunteer-led clubs to increase visibility, drive attendance and strengthen community engagement. Clubs across the UK host special events, ticket promotions and local initiatives, with fans able to find their nearest fixture via the match finder.
This year’s inaugural Best of Non-League Awards will also shine a spotlight on the clubs making the biggest impact across three categories:
- Best Fan Engagement – the club that goes above and beyond for its supporters
- Community Impact – the club making a meaningful difference in its local area
- Matchday Magic – the club delivering the best matchday experience
Fans across the country are encouraged to nominate their local club, helping to drive engagement and awareness ahead of Non-League Day. Winners will be selected by a judging panel and announced as part of Non-League Day 2026.
The campaign has been designed to convert digital engagement into real-world attendance, encouraging fans to not only nominate clubs but also attend matches on Non-League Day. With nearly 1,000 clubs across Steps 1–6, many of which are run by volunteers, the initiative highlights the importance of grassroots football within local communities.
“Non-league football represents everything that’s great about the game – community, accessibility and passion. As we celebrate 15 years of Non-League Day, we wanted to create something that shines a light on the clubs and people who make it all happen. The Best of Non-League Awards give fans a voice while helping drive real engagement and attendance,” said Jayne Riley, CEO, Seventy7 Group.
Non League Day’s Francis Duku added: “Non-league football is the heartbeat of so many communities, run by volunteers who dedicate their time to keeping the game alive. This partnership with Seventy7 Group allows us to reach new audiences, celebrate the people behind the game, and make this year’s Non-League Day the biggest yet.”
