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Journey Further targets US growth with senior hires

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Journey Further has made 2 senior hires as the Leeds performance brand agency eyes growth in North America.

The new recruits are Linda Warnock, the former VP of Marketing at Dept and Michelle Argan, a Senior Director of Merkle.

Warnock, who also spent 2 years at Dentsu’s Merkle, has been named SVP, Global Head of Marketing

Her role will be to oversee the strategic direction of the agency’s marketing across both UK and US markets.

“I’m excited to join Journey Further not only because of its sincere commitment to unleashing the full potential of employees and clients, but also because of its strategic vision for expanding in the US market,” said Warnock.

“The agency’s emphasis on promoting clarity through transparency and empowerment resonates deeply with my personal values and career goals.”

Argan becomes VP Paid Media and will be responsible for leading the planning and activation of paid media and growing a team from its New York office.

“I’m really pleased to be a part of Journey Further’s growth as we begin to build out our team in the US. I’m looking forward to taking the market with our unique proposition and leading our international team of experienced paid search experts,” she added.

Duncan Smith, US CEO at Journey Further said of the new hires:

“To really disrupt the market, it’s essential we build our team with the right people onboard that can tell our story and lead the channels. Both Linda and Michelle bring a wealth of marketing experience and talent, which I’m confident will help build upon our growth in the States. I’m excited to welcome Linda and Michelle to the US team.”

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