JD Sports is set to elevate its presence across the summer through selected strategic large-scale festival partnerships.
Already a fixture on the summer festival scene, JD will this year enhance experiences at major summer events including Longitude and Rockstar presents Leeds and Reading festivals.
JD will become presenting partner of the brand-new Chevron Stage at Leeds and Reading festival, which boasts the world’s first outdoor floating LED video canopy, and has been created especially to host the most exciting talent in the game across dance music, pop and hip-hop. Headliners for this year’s Chevron Stage include The Prodigy, Sonny Fodera and Skrillex, as well as performances from the likes of Nia Archives, Denzel Curry, Barry Can’t Swim and Kenny Beats. The JD-sponsored space will also become home to the world’s biggest silent rave at Reading & Leeds.
Following the success of JD x Longitude in 2023, the partnership will continue for 2024, with the festival returning to Dublin’s Marlay Park from 29-30 June. Ensuring they show up with more impact and more visibility than ever before, JD is now the main stage presenting partner at this years festival, which will see headliners Doja Cat, Central Cee, Becky Hill and 21 Savage take to the stage.
In addition, DJs Belters Only, blk., Joel Corry and Sonny Fodera, rap trio D-Block Europe, dance-pop singer Jazzy, and viral sensation Kenya Grace have also been confirmed to perform at this years festival.
As champions of youth culture, JD recognises the importance of music festivals as key cultural moments that allow young people to come together to celebrate music, fashion and creativity. To celebrate the partnership, JD will be running ‘entry with purchase’ ticket giveaways and competitions in local stores, providing consumers the opportunity to attend the festivals and to experience some of the best talent in the music space. Instore POS and staff lanyards will highlight the competition, with entry via QR codes on receipts.
“We’re excited to deepen our partnerships across some of the UK & ROI’s most loved festivals, to bring unforgettable experiences to young people”, said Chris Waters, marketing director at JD. “Our collective passion for music drives our desire to make a significant impact and connect with our consumers throughout their respective festival journey’s.”
The festival partnerships underscore a commitment to enhancing brand visibility and engaging with festival-goers on a whole new level, with authentic partnerships that aim to create inclusive and diverse festival environments that resonate with the values and interests of the youth of today.
JD’s enhanced presence at these festivals signifies a strategic move to strengthen its connection with youth culture in the music and festival space. By showcasing impactful activations and initatives that resonate with young audiences, JD aims to solidify its position as a key player in the festival scene.
