Premier, the consultancy for entertainment, arts and culture, has appointed former ITV producer and This Morning and Good Morning Britain talent booker Matthew Clayden to its filmed entertainment division in the newly created role of account director, strategy and business development.
The appointment forms part of Premier’s continued investment in its film & streaming offering, expanding the division’s capabilities across talent, broadcaster partnerships, strategic consultancy and integrated campaign development.
During over a decade at ITV, Clayden led production across some of the UK’s biggest entertainment programming, working with a-list talent including Taylor Swift, Adele, Idris Elba, Emma Watson and Samuel L. Jackson, while building trusted relationships with leading studios, streamers and talent representatives.
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In the new role, he will work alongside Annie McMonagle, senior director of filmed entertainment, and Gem Anderson, director of talent & influence, in a senior leadership team that brings together strategic communications, talent partnerships and broadcaster expertise under one integrated offering. His remit will span strategic consultancy, special projects, new business, broadcaster insight, talent integration and internal capability development across the division.
Annie McMonagle commented: “Matt brings a perspective that is unique within the agency landscape. Having spent over a decade working at the heart of UK broadcasting, he understands exactly how producers, commissioners, talent representatives and publicists think, and that insight will be invaluable as we continue evolving the way we support our clients.
“Alongside Gem’s expertise in talent & influence, Matt’s appointment strengthens the breadth of specialist knowledge within our division and reflects our ambition to continue building the most strategically connected film & streaming team in the industry. I’m incredibly excited to welcome him to Premier.”
Clayden added: “Having worked alongside Premier for many years, I’ve always admired the team’s creativity and ambition. The opportunity to bring together my experience in production, talent and broadcaster relationships with Premier’s outstanding Film & Streaming clients felt like a natural next step.
“I’m particularly excited by the opportunity to help shape the next phase of the division’s growth and contribute to the development of both clients and colleagues.”
Premier’s growing filmed entertainment division delivers integrated communications campaigns spanning theatrical, streaming, television, talent and influencer engagement for the world’s leading entertainment brands. The agency employs 170 staff across its offices in Edinburgh, Manchester amd London and is independently owned by its senior management team.
