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JD Sports marketing chief joins Hugo Boss


Hugo Boss has named Nadia Kokni as its new Senior Vice President of Global Marketing.

Kokni has been Global Marketing Director and Chief Marketing Officer at Bury-based JD Sports since 2021. Her focus was on “elevating youth culture.”

Prior to that she held senior roles at Adidas, H&M and Tommy Hilfiger.

“With her extensive experience at several global fashion companies, she will support us in further increasing our brand relevance and becoming one of the top 100 brands worldwide,” stated Daniel Grieder, CEO of Hugo Boss.

Kokni takes over from Miah Sullivan, who’s leaving the fashion brand to set up her own “brand heat agency” alongside Trey Laird, the founder, Chief Executive and Chief Creative Officer of Laird+Partners.

“Miah has been one of the key players in repositioning the BOSS and HUGO brands in the global fashion market, and also a major contributor to the new ‘social first’ approach within our campaigns,” added Grieder.

“We would like to thank Miah for her great contribution, and look forward to continuing to work closely with her in the future. We wish her all the best for the new entrepreneurial project ahead.”

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