by
Stephen Chapman
Anthony Joshua, Virgil Van Dijk, KSI and Chunkz are among a host of stars appearing in JD’s new Christmas campaign.
The ‘King of the Game’ creative has been designed to “celebrate the best in British youth culture.”
The Bury-based retailer said that following the success of the Lionesses and with the FIFA World Cup around the corner it wanted to add a bit of competition, with the JD Arcade. Ella Toone and Chloe Kelly also star in the ad.
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“JD has always been at the forefront of progressing youth culture. As the number one destination for sports fashion, we’re excited to unveil ‘King of the Game’ this Christmas,” said Nadia Kokni, Global Group Marketing Director, JD.
“This year’s cast list demonstrates that JD takes pride in spotlighting and supporting talent that are pushing boundaries and hustling to be at the top of their game. The campaign brings to life the power of competition in a fun and festive way that everyone can relate to, reinforcing JD’s position as undisputed at Christmas”.
The campaign launches launched this week, with a JD Arcade going on a retail tours across the country, including Newcastle and Manchester.
Full JD ‘King of Game’ Cast List:
Amaria BB – Music Artist
Amelia Dimoldenberg – YouTuber & Presenter
Anthony Joshua – Boxer
Arrdee – Music Artist
Bugzy Malone – Music Artist
Central Cee – Music Artist
Chloe Kelly – Footballer
Chunkz – YouTuber & Presenter
Cole Wealleans-Watts – Actor
Ella Toone – Footballer
Ethan Matthews – TikTok Star & Dancer
Fumez The Engineer – Music Producer
Harry Pinero – YouTuber & Presenter
Harvey Elliott – Footballer
James Maddison – Footballer
Jasmine Jobson – Actor
Joanna Chimonides – TV Personality
Kano – Music Artist & Actor
Knucks – Music Artist
Kojey Radical – Music Artist
KSI – YouTuber & Musician
Laurie Elle – TikTok Star & Dancer
Ms Banks – Music Artist
Ojerime – Music Artist
PK Humble – YouTuber & Presenter
R.A.E – Music Artist
slowthai – Music Artist
Snoochie Shy – Presenter
Thiago Silva – Footballer
Tobi Brown – YouTuber & Music Artist
Trent Alexander-Arnold – Footballer
Virgil Van Dijk – Footballer
