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Stars come out as JD unveils new Christmas campaign


Anthony Joshua, Virgil Van Dijk, KSI and Chunkz are among a host of stars appearing in JD’s new Christmas campaign.

The ‘King of the Game’ creative has been designed to “celebrate the best in British youth culture.”

The Bury-based retailer said that following the success of the Lionesses and with the FIFA World Cup around the corner it wanted to add a bit of competition, with the JD Arcade. Ella Toone and Chloe Kelly also star in the ad.

“JD has always been at the forefront of progressing youth culture. As the number one destination for sports fashion, we’re excited to unveil ‘King of the Game’ this Christmas,” said Nadia Kokni, Global Group Marketing Director, JD.

“This year’s cast list demonstrates that JD takes pride in spotlighting and supporting talent that are pushing boundaries and hustling to be at the top of their game. The campaign brings to life the power of competition in a fun and festive way that everyone can relate to, reinforcing JD’s position as undisputed at Christmas”.

The campaign launches launched this week, with a JD Arcade going on a retail tours across the country, including Newcastle and Manchester.


Full JD ‘King of Game’ Cast List:

Amaria BB – Music Artist

Amelia Dimoldenberg – YouTuber & Presenter

Anthony Joshua – Boxer

Arrdee – Music Artist

Bugzy Malone – Music Artist

Central Cee – Music Artist

Chloe Kelly – Footballer

Chunkz – YouTuber & Presenter

Cole Wealleans-Watts – Actor

Ella Toone – Footballer

Ethan Matthews – TikTok Star & Dancer

Fumez The Engineer – Music Producer

Harry Pinero – YouTuber & Presenter

Harvey Elliott – Footballer

James Maddison – Footballer

Jasmine Jobson – Actor

Joanna Chimonides – TV Personality

Kano – Music Artist & Actor

Knucks – Music Artist

Kojey Radical – Music Artist

KSI – YouTuber & Musician

Laurie Elle – TikTok Star & Dancer

Ms Banks – Music Artist

Ojerime – Music Artist

PK Humble – YouTuber & Presenter

R.A.E – Music Artist

slowthai – Music Artist

Snoochie Shy – Presenter

Thiago Silva – Footballer

Tobi Brown – YouTuber & Music Artist

Trent Alexander-Arnold – Footballer

Virgil Van Dijk – Footballer

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