Edison Media and JD Sports have unveiled the first special build takeover on The Manchester Screen’s new supersized out-of-home site — the largest of its kind in the UK.
Situated at Victoria Warehouse, the huge digital screen and full vinyl wrap dominate one of Manchester’s busiest gateways. The installation forms part of JD’s nationwide ‘Forever Forward’ Christmas campaign, celebrating the retailer’s Manchester roots and its deep ties to youth culture across the UK.
The takeover coincides with JD’s annual retail conference, also hosted at Victoria Warehouse, and features a showstopping replica of the brand’s iconic yellow bag suspended from the roof — creating a striking new landmark for drivers and commuters travelling between the city centre and MediaCity.
Nicola Orrell, Managing Director at Edison Media, said: “This campaign is about making a statement that feels authentic to JD’s story. The ‘Forever Forward’ campaign is running nationwide, but bringing it home to Manchester — on the country’s biggest OOH site — couldn’t be more fitting. It’s the perfect blend of place, scale and purpose, and a proud moment for both JD and our team.”
The combined digital screen and full vinyl wrap cover 1,140m², generating more than 21 million annual impressions from their high-traffic location.
