Sheffield’s Vivid has recruited John Jackson to head up a new Performance Marketing division.
The former Head of Client Strategy at Jaywing, has also been Strategy Director at Epiphany.
The agency has also brought in Zahina Choudhry from Search Laboratory, who takes up the role of Paid Search Performance Marketing Manager.
“When Gerry [Arcari – Vivid’s founder and MD] told me about Vivid’s future plans it was an opportunity that I just couldn’t turn down,” explained Jackson.
“Building a Performance Marketing function alongside the current business infrastructure gives us a great opportunity to create a truly integrated marketing agency, something I still don’t think the industry has nailed yet.”
Arcari said that the new team put the agency in a position to offer “a truly integrated, results-driven service.”
“This is the future. We’re now in a unique position to blend the creative authority we’ve built over 20 years of strategic and creative delivery, with a very strong performance marketing offering,” he said.