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Jacuzzi hands UK SEO brief to Jaywing


Leading hot tub manufacturer Jacuzzi has appointed Jaywing as its SEO partner for its UK operations.

The company will work with the Sheffield-based agency’s team of data science, technology and digital marketing experts to leverage its rich heritage.

Jaywing will also work to increase Jacuzzi’s visibility across its target audiences, working to provide insight into the buying journeys of the various customer segments.

Chris Curtis, digital manager for Europe, the Middle East and Africa at Jacuzzi, said: “In the pitch stage alone, Jaywing delivered more insight than we’d seen over the previous 12 months put together, so we’re excited to see how their data-led approach helps us to grow.”

Andrew Fryatt, CEO at Jaywing, added: “We have the knowledge, experience and tools to help Jacuzzi grow through efficient and effective SEO activity. Having gone through a competitive pitch process, we’re excited to begin working with such an innovative brand, so they can focus on what they do best.”

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