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ITV clocks year’s biggest audience for England v USA

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The biggest UK audience of the World Cup so far watched England v USA on ITV1 on Friday night.

A peak of 18 million viewers tuning in to see the Three Lions held to a draw in their second match of the tournament.

The audience figures, which encompass all viewers across television and non-TV devices, were higher than the launch of I’m a Celebrity, Get Me Out Of Here, which also made it ITV1’s most watched programme this year. The huge audience also helped make the day ITV1’s best Friday in more than a decade

ITV had its biggest day of the year for streaming, and third biggest on record, with 18m streams.

It also attracted the biggest 16-34 audience on any channel so far this year, with 2.0m – 85 per cent of viewers in the demographic – watching the game.

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