ITV is celebrating a record-breaking New Year’s Day which saw 8m streams across ITVX, the best New Year’s Day on record and up on last year by 2.5 million streams (+44%). Since launch, ITVX has now logged 3bn streams.
In addition, ITV1 had its best New Year’s Day for two years with its all time audience up by +10% compared to New Year’s Day last year.
Mr Bates vs. The Post Office was the most watched programme across all channels yesterday with 3.9m, easily beating The Tourist on BBC1 (2.2m). On ITVX the series has already been streamed more than 1 million times in its first day alone.
Jeopardy also launched on New Year’s Day with 2.2m. Alongside Deal or No Deal, which premiered late last year, that is the highest gameshow launch since Lingo in 2021.
Arthurian legend rerub The Winter King is celebrating some healthy viewing figures too, clocking up 5.7m streams on ITVX since launch on December 21.
