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ITV and Pact agree streaming trade deal


ITV and screen body, Pact, have agreed a new terms of trade deal for the streaming era.

ITV said that the new agreement put audiences “front and centre” so that they could watch their favourite shows whenever and wherever they wanted, but that it also ensured producers “continued to thrive.”

What that means is that producers will continue to own the underlying IP to their ideas, but they will also get a more streamlined processes and enhanced tariffs. The deal will also enable the broadcaster to air or premiere shows on either ITV1 or ITVX without having to negotiate rights separately.

ITV said that this meant that rights would be more flexible, “platform-agnostic” replacing previous processes which covered linear rights first of all, then on demand ones.

“At ITV viewers are at the heart of everything we do and so we are delighted to have reached a new agreement with Pact,” stated Kevin Lygo, Managing Director, Media & Entertainment ITV.

“The new deal will help supercharge ITVX, ensuring that audiences can watch more of the brilliant British content they love, whenever and wherever they want. It will also ensure that ITV continues to play its crucial role as a public service broadcaster supporting the UK’s thriving independent production community.” 

Pact’s Director of Legal and Business Affairs, Max Rumney, added:

“The new deal with ITV shows that the terms of trade are still effective for both broadcasters and indies 20 years on from their introduction in 2003. This agreement contains enhanced tariffs and allows indies to benefit from an enhanced share of international revenue at the same time as helping ITV to support their public service remit, providing audiences with quality British content.”

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