Yorkshire based fashion retailer Damart has announced its latest TV and digital campaign, coinciding with its new Autumn/Winter collection.
Launching nationally from today (24th September), across TV and digital media, Damart has partnered with THG Studios on the new campaign, which highlights how the clothing we put on defines how we feel for the rest of the day and demonstrates how Damart offers a wardrobe that gives women a feeling of freedom and confidence to express themselves.
The new TV campaign emphasises this by following three women as they get ready. Each is heading somewhere different, and into varying scenarios as highlighted by their outfits. With the strapline, “It starts with Damart,” the advert celebrates the women being in an exciting chapter of their lives – exploring new places to be, flavours to taste and music to move to.
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Ben Phillips, marketing director at Damart, said: “Our latest campaign showcases the everyday moments that make life meaningful – from the confidence of walking into work, to the joy of catching up with friends, or the excitement of stepping into something new, like a first interview or a special date.
“With our customer at the heart of every design, we create clothing that works for her lifestyle. Whatever the situation, she can step out with confidence – in stylish shoes, perfectly fitting jeans or a standout, versatile coat that keeps her warm, dry and looks great.”
Richard Aldiss, SVP, THG Studios, added: “We’re delighted to have partnered with Damart to deliver a full-service creative solution for their latest TVC, overseeing every stage from concept through to final execution. Our creative direction, built around the ‘It starts with Damart’ strapline, was designed to directly support the brand’s strategic objectives of driving growth through brand reappraisal and new customer acquisition.”
He continued: “By focusing on authentic and relatable moments, we have developed a campaign that not only communicates a powerful story but also deepens consumer engagement and broadens Damart’s appeal to new audiences.”
With a wardrobe designed for women aged 55+ and their lifestyle, the new Autumn/Winter collection from Damart – from feminine thermal tops and great fitting jeans to coats that are warm and stylish – has been created using the Yorkshire company’s 70 years of expertise and product innovation.
