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iProspect secures first TV sponsorship for investment platform

Sky News iProspect

iProspect, a dentsu UK and Ireland company, has secured a partnership between retail investment platform Interactive Investor (ii) and Sky Media in the UK.

The one-year partnership is the brand’s first TV sponsorship and will see Interactive Investor, which is headquartered in Manchester, feature around the ‘Financial Report’ slot on Sky News.

The sponsorship package will extend onto Sky News’ social channels, which includes The Ian King Show, and will comprise of a digital presence on the business section of the Sky News website, mobile app as well as on a live simulcast of the financial report on Sky Go.

The new partnership is the result of collaboration from teams in Manchester at iProspect and The Story Lab, dentsu’s partnership content arm, together with Sky Media. 

Zoe Lawrie, Head of Brand and Creative, Interactive Investor said: “We’re thrilled to be able to kick off a new partnership with Sky Media. The Financial Report is an incredible match for our target audience’s interests and will ensure we get regular and relevant brand cut-through in a crowded broadcast market.” 

Heidi Kenyon-Smith, Client MD, iProspect added: “We’re really proud of the work we’re doing for Interactive Investor from Manchester. This is a fantastic example of how iProspect is collaborating with dentsu colleagues at The Story Lab to create effective solutions for our clients and marks an important next step on ii’s brand building journey – providing the perfect environment for them to reach a significant and financially minded audience throughout the year.”

Sarah Jones, Director of Planning, Sky Media said: “We’re delighted to have agreed this long-term deal with Interactive Investor as the exclusive cross-platform sponsor of the Sky News Financial Report. It’s great to be working with dentsu and iProspect on the brand’s first foray into sponsorship, and we look forward to watching the partnership develop across 2022 and hopefully beyond.”

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