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iProspect relaunches as a global agency following Vizeum merger


Global network Dentsu has today relaunched iProspect with a new global proposition, featuring an updated visual identity and digital-first goal.

iProspect has adopted a new tagline to accompany this relaunch, ‘Brands Accelerated’, alongside a reimagined logo (above). 

It says it’s rebuilt itself “from the ground up” – bringing together 93 teams from local markets to fuse its existing capabilities of brand building, strategic planning, business intelligence, marketing activation and performance optimisation, with the capabilities of scaled services offered by Dentsu International.

iProspect has offices in Manchester, Leeds and Newcastle, as well as London, Edinburgh and Stafford. At Dentsu’s Manchester office, more than 400 work across the network’s agencies which also include Carat, gyro, Amplifi and Fetch.

As part of iProspect’s new structure, 8,000 specialists will operate internationally in the above 93 markets – led by Global President Amanda Morrissey. It will be spearheaded in the UK by James Bailey, who was formerly the CEO of iProspect South before the Vizeum merger. 

An iProspect spokesperson told Prolific North that the unified iProspect UK leadership will be drawn from across the agency’s six UK locations – with more details to come in April. They confirmed that former CEO of iProspect North, Steve Buchanan, is currently working with the iProspect UK leadership to ensure a smooth integration with Vizeum following the merger.

James Bailey, CEO for iProspect UK, said: “The way iProspect operates is truly unique for a global agency and this new proposition is testament to that. Having been part of its development, along with so many others in the business, we already know that it works for our market and our clients as it was built with optimisation around local and human nuance at its heart.

“We have always been known as industry pioneers, by launching as a new digital-first end to end agency in the UK and globally, and with the might and scale of dentsu behind us, we are more than ready to continue doing this and bring in a new era of performance driven brand building.”

Amanda Morrissey, Global President of iProspect, added: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future.

“We will of course continue to do what our existing clients expect from us, but increasingly we know they want more and, I’m not just talking about upselling bolt-on services, but truly integrated holistic thinking. By bringing together the deep specialisms we have with our brand building experts and also our digital and performance specialists, everyone benefits, and our total offering is enhanced too.”

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