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idhl and HyperFinity launch data science partnership

idhl has forged an exclusive partnership with award-winning data science business HyperFinity to launch a brand-new Data Science Division within the group.

The partnership combines HyperFinity’s powerful AI-driven decision intelligence platform with idhl’s deep specialism in integrated multi-channel acquisition, loyalty, and retention programme management.

Tom Rigden, commercial director at idhl Group said: “In response to the evolving market landscape and advancing technology, we felt that Data Science was the missing piece to us helping our clients understand their data and the customer lifecycle. HyperFinity and their award-winning platform was a natural fit for us, it has allowed us to go to market rapidly with a co-designed proposition.”

The tech-enabled consultancy model provides brands with the ability to connect their data sets at scale, to drive personalisation programmes and deliver acquisition campaigns targeted to lifetime value.

Pete Denby, chief commercial officer at HyperFinity added: “There is nothing more important to a business than data. How you interpret and use that data can make a difference in the profitability of your business. Working with a group like idhl allows us to strengthen the proposition and allows their clients to benefit from the immense potential of data science and AI across their marketing programmes.”

The dedicated Data Science Division integrates with, and elevates, the current search, web, and tech divisions at idhl Group.

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